Blog

Thinking out loud.

Honest takes on GTM AI: what works, what doesn't, and what the vendor decks won't tell you.

Lessons Learned March 18, 2026 8 min read

What 30 GTM AI Projects Taught Us About What Actually Works

After building AI systems for revenue teams across industries, patterns emerge. Here's the honest version of what we've learned.

AI Strategy March 4, 2026 6 min read

Why AI Sales Tools Fail GTM Teams (And What to Do About It)

Generic AI tools are trained on average behavior. Your deals aren't average. Here's why that gap matters more than vendors want to admit.

GTM Intelligence February 18, 2026 5 min read

Your CRM Isn't a Source of Truth. It's a Graveyard.

CRM data is what your reps remembered to log, hours after the call, optimized for their manager's dashboard. The real signal is elsewhere.

Revenue Intelligence February 4, 2026 7 min read

Lead Scoring Is Broken. Here's What Actually Works.

Traditional lead scoring conflates activity with intent and calls it intelligence. There's a better approach, and it starts with throwing out the MQL.